Our Hosting Integrates Top Speed Technologies

NetDNA

The load times of your website and its webpages are important. Recent studies indicate that if your webpages take longer than 3 seconds to load, people leave your site immediately.

See How Webpage Loadtimes Effect Your Website Traffic

Webpage Load Time Statistics

[infographic taken from kiss metrics]

So how much potential business are you losing due to slow loading webpages?

To help ensure your website’s webpages load as quickly as technologically possible, the NEffectSites Hosting Environmental goes several steps beyond valid WC3 coding and optimized image assets when designing and hosting our clients’ websites.

  • Continue reading to learn how we keep your website’s webpages loading super quick and accessible even during outages.


Advanced Webpage, Web Browser, Database and Object Caching

W3 Total Cache (W3TC) - Advanced Webpage, Web Browser, Database and Object Caching

Every time someone visits your website, all of your website’s assets (images, text, colors, styles etc.) must be downloaded, or served, to your visitor’s computer. Dynamic coding languages like PHP also execute their respective functions during the time a visitor accesses your website.

After this initial visit, your website’s assets are temporarily stored in your visitors’ web cache (on their personal computer’s hard drive or mobile device’s memory), until they expire or are cleared by the user.

This form web browser caching means that the next time that particular visitor stops by your website, if none of the content has changed on your website since that initial visit, your website is then served/displayed to the user from their local cached copy on their computer as opposed to downloading everything again from the Internet.

While this helps your site load much faster the next time that particular visitor stops by, what if we had the ability to share that first visitor’s cache of your website with every other subsequent visitor thereafter? Doing this would make your webpage load times much faster since we would be serving your website from a single cache location, stored on cloud server, as opposed to relying on each of your visitors’ personal computer caches.

Fortunately for our hosting clients we do exactly that here at NEffectSites.com.

Enter W3 Total Cache (W3TC)

W3 Total Cache is a plugin technology developed by W3 Edge that not only caches your website’s front-end and back-end (the NEffect CMS) on the cloud, but minifies all your website’s Cascading Style Sheets (CSS) and Javascript (JS) into smaller, more efficient versions, thus speeding up their download time and execution when accessed by a visitor of your website.

So once the first visitor comes to a webpage on your website, a cache is created on the cloud for that webpage. Then, if none of the content has changed on that particular webpage, whenever a visitor lands on there they are quickly served the webpage from the cache created by W3TC as opposed to having to download the webpage and all its assets. Nifty!

W3TC Benefits:

  • At least 10x improvement in site performance (when fully configured: Grade A in YSlow or great Google Page Speed Improvements)
  • “Instant” second page views (browser caching after first page view)
  • Reduced page load time: increased visitor time on site (visitors view more pages)
  • Optimized progressive render (pages appear to load instantly)
  • Improved web server performance (easily sustain high traffic spikes)
  • Up to 80% Bandwidth savings via Minify and HTTP compression of HTML, CSS, JavaScript and RSS feeds
taken from W3-Edge.com (see more benefits and features)

Content Delivery Networking (CDN)

MaxCDN - Content Delivery Networking (CDN)

So caching is definitely a great way to significantly speed up your webpage load times and hopefully make your site more attractive and engaging to page ranking bots and as well as your website’s visitors.

However, for websites hosted on NEffectSites, we like to take that caching concept one step further by implementing Content Delivery Network (CDN) technology coupled with Caching to provide blazing fast webpage load times.

How does it work?

Traditional website hosting environments make use of a single server location for distributing a website to a user who is visiting said website. If the website’s visitors live close to this single server (Use Case A), then their webpage load times are faster than those who live farther from the single server (Use Case B).

Use Case A

  1. Website A is hosted on a web server located in New York, New York.
  2. Visitor A lives in New York, New York and goes to Website A using their home computer.
  3. Website A loads pretty quickly for Visitor A since the web server where Website A is located and Visitor A’s computer are both located in approximately the same geographical region.

Use Case B

  1. Website A is hosted on a web server located in New York, New York.
  2. Visitor B lives in Carlsbad, California and goes to Website A using their home computer.
  3. Website A loads appreciably slower for Visitor B, than it did for Visitor A, since the web server where Website A located IS NOT in approximately the same geographical region as Visitor B’s location; meaning that the server in New York where Website A is hosted has to send Website A and all its assets and code across the country to Visitor B.
Use Cases "A" & "B": Typical Server Setup, Slower Webpage Loadtimes

Use Cases “A” & “B”: Typical Server Setup, Slower Webpage Loadtimes

Implementing emerging server hosting technologies has allowed a website hosted here at NEffetSites.com and all its files (and cached versions!) to be stored on many servers located across the globe, allowing a visitor to pull/download the NEffect website they are visiting from a web server closest to where they are currently located (Use Case C).

Use Case C

  1. Website A is hosted and stored on strategically placed cloud servers across the world.
  2. Visitor C lives in London, England and goes to Website A using their home computer.
  3. Website A loads super fast for Visitor C since the additional web server where Website A is located and Visitor C’s computer are both located in approximately the same geographical region.
Use Case "C": CDN Server Setup, Much FASTER Webpage Loadtimes

Use Case “C”: CDN Server Setup, Much FASTER Webpage Loadtimes

 [both simulation graphics taken from MaxCDN.com

By utilizing server architecture as outlined in Use Case C above coupled with superior webpage caching technology, we ensure that all the sites hosted here at NeffectSites.com are served around the world, as quickly as possible.